5 Tips on How to Pick an Unforgettable Name for a Startup

Updated: 2022-01-29    
Authors:
 Glob Start
   

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Name is an important aspect for any company or brand. Every day we see or hear dozens of company names, but we seldom remember them. Many experts of cognitive science say that we remember things better if they can give us some kinds of associations. So, in this article, we will tell you how to pick an unforgettable name and how to get people to remember the name of your company.

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1) Emphasize an Advantage or main requirement.

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Image source: Unsplash


Don't be modest to call your company with a name that shows the main advantage of your product or service. 

Few examples:

  • Milk brand called "Calcio"
  • An internet modem called "Fast"
  • "Fast Pizza" 
  • Agrocultural products' brand called "Green", emphasizing they have only natural and high-quality product.

This trick will make a clue that your company is the best to meet the main requirement for this specific product.

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2) A copy of the market leader's name

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However, it will be even more effective if it consists of two leading companies' names. For instance, a few years ago, two guys created a social network called Pinstagram. A mix of Pinterest and Instagram. The name itself caught many users' attention.

Many well-known brands did the same and got the names of fruits, like Apple: Peach, Blackberry, Banana, etc. But, be careful not to over-copy, as it may lead to some legal action if the name you choose too closely resembles another company.


3) Picking simple or weird names.

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For example, there is a Russian company called: "Without name". Everybody asks why did they call the company like this. So, it works.

Another example, Elon Musk's "The Boring Company".

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4) The main feature of your product or service

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For Example, an electric car brand "Tesla", as well as, "Nikola" and a well-known scientist called Nikola Tesla, who was an electrical engineer and had revolutionary contributions and inventions in the fields of electricity. So this way, it's easy to form a connection between them.


5) Your Service.

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Image source: Unsplash


In this case, your company will have the name indicating the service you are doing. This is a good way to emphasize your specialty, as well as your professionalism.

For example, Financial Office, the Legal office, etc.


If you choose a name based on the 1st, 4th, or 5th tip, it will likely help you also in terms of Search Engine Optimization. 

Before choosing the name, make sure to check for the domain availability and register here.

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